{"id":9729,"date":"2021-05-03T08:00:12","date_gmt":"2021-05-03T11:00:12","guid":{"rendered":"https:\/\/wendybatten.com\/?p=9729"},"modified":"2021-11-03T10:15:23","modified_gmt":"2021-11-03T13:15:23","slug":"episode-56","status":"publish","type":"post","link":"https:\/\/wendybatten.com\/episode-56\/","title":{"rendered":"How to Add Additional Revenue Streams to Your Retail Business | Episode 56"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.6.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.9.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18877280\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/7ececc\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Listen on: <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/creative-shop-talk-with-wendy-batten\/id1496016036\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Apple Podcasts<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/open.spotify.com\/show\/5NrezRSp2OrsoJGb9Hka5f\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/radiopublic.com\/creative-shop-talk-with-wendy-bat-6nKYEN\"> <span style=\"font-weight: 400;\">Radio Republic<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLmdZkhK1uO46xQahqaacS2y0vOFsk5IuN\"> <span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/player.fm\/series\/creative-shop-talk-with-wendy-batten\"> <span style=\"font-weight: 400;\">PlayerFM<\/span><\/a><span style=\"font-weight: 400;\"> | <a href=\"https:\/\/www.stitcher.com\/show\/creative-shop-talk-with-wendy-batten\">Stitcher<\/a> | <a href=\"https:\/\/www.iheart.com\/podcast\/263-creative-shop-talk-with-we-70186472\/\">iHeartRadio<\/a><\/span><\/p>\n<h3>\u00a0<\/h3>\n<h3><b>Episode Summary:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shop owners are all hoping to create a bit of security within our business, but this year has certainly shown us that we are not always in control.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Having multiple streams of revenue within your business will help you to get that control back! This isn\u2019t about necessarily doing more, but it\u2019s more about thinking outside the box and expanding what we are already doing well.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">So let\u2019s \u201c<\/span><i><span style=\"font-weight: 400;\">put it through the hopper<\/span><\/i><span style=\"font-weight: 400;\">\u201d together and ask ourselves these four questions:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">1.) Does it excite me?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">2.) Is it something my customers will purchase?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">3.) Will it be profitable?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">4.) Does it fit under my brand umbrella?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Taking these steps into consideration when thinking about other revenue streams will hopefully spark a thought process of expansion! Join me in brainstorming the many options there are for adding extra income right now!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9742 \" src=\"https:\/\/wendybatten.com\/wp-content\/uploads\/2021\/04\/Creative-Shop-Talk-Episode-56-1-683x1024.png\" alt=\"\" width=\"554\" height=\"831\" \/><\/p>\n<h3><b>A quote for you to take away&#8230;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Additional offers are a really great way to add loyalty and build an incredible fan base for your business<\/span><\/i><span style=\"font-weight: 400;\">\u201d &#8211; Wendy Batten<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<h3>\u00a0<\/h3>\n<h3>\u00a0<\/h3>\n<h3><strong>Grab my FREE Retailer&#8217;s Training and Workbook &#8211; Retailer&#8217;s Game Plan<\/strong><\/h3>\n<p><a href=\"https:\/\/wendybatten.com\/game-plan-mini-workshop\/\"><span style=\"font-weight: 400;\">Click here <\/span><\/a><span style=\"font-weight: 400;\">my gift to retailers to help you stay on track and be the strongest business you can be &#8211; you won\u2019t want to miss it!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>This podcast is sponsored by my Retailer&#8217;s Inner Circle:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re like many creative retailers I know, you\u2019ve gone online for business information or support, but the info you find doesn\u2019t apply to a physical brick-and-mortar store or a creative retail shop. You\u2019re searching for help and answers because you\u2019re heart-centered first, you\u2019re worn out wearing ALL the hats, or maybe your marketing is a little messy.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You love your brick-and-mortar store but you feel it has taken over every aspect of your life!<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ready for a community custom-made for you?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you are interested in joining our community you can sign up for our waitlist! Doors to the Inner Circle will open again soon!<\/span><a href=\"http:\/\/wendybatten.com\/inner-circle\"><span style=\"font-weight: 400;\"> Join the waitlist here.\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Subscribe, Connect &amp; Share Your Favorite Episodes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thanks for tuning into this week\u2019s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to<\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/creative-shop-talk-with-wendy-batten\/id1496016036\"> <span style=\"font-weight: 400;\">Apple Podcasts<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9jcmVhdGl2ZXNob3B0YWxrLmxpYnN5bi5jb20vcnNz\"> <span style=\"font-weight: 400;\">Google Podcast<\/span><\/a><span style=\"font-weight: 400;\"> to subscribe to the show and<\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/creative-shop-talk-with-wendy-batten\/id1496016036\"> <span style=\"font-weight: 400;\">leave your honest review<\/span><\/a><span style=\"font-weight: 400;\">. For more great content and helpful tips to grow your creative retail shop, visit our<\/span><a href=\"https:\/\/wendybatten.com\/\"> <span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">. Follow us on<\/span><a href=\"https:\/\/www.facebook.com\/WendyBattenPaintpreneur\/\"> <span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.instagram.com\/wendybatten.biz\/\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, subscribe on<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCoJ8zybbMgX--vLzIK0C_qw\"> <span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">, and don\u2019t forget to share your favorite episodes with other creative retailers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen on: \u00a0Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio \u00a0 Episode Summary: Shop owners are all hoping to create a bit of security [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18650225\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/7ececc\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<span style=\"font-weight: 400;\">Listen on: <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/creative-shop-talk-with-wendy-batten\/id1496016036\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Apple Podcasts<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/open.spotify.com\/show\/5NrezRSp2OrsoJGb9Hka5f\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/radiopublic.com\/creative-shop-talk-with-wendy-bat-6nKYEN\"> <span style=\"font-weight: 400;\">Radio Republic<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLmdZkhK1uO46xQahqaacS2y0vOFsk5IuN\"> <span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> |<\/span><a href=\"https:\/\/player.fm\/series\/creative-shop-talk-with-wendy-batten\"> <span style=\"font-weight: 400;\">PlayerFM<\/span><\/a><span style=\"font-weight: 400;\"> | <a href=\"https:\/\/www.stitcher.com\/show\/creative-shop-talk-with-wendy-batten\">Stitcher<\/a> | <a href=\"https:\/\/www.iheart.com\/podcast\/263-creative-shop-talk-with-we-70186472\/\">iHeartRadio<\/a><\/span>\r\n<h3><\/h3>\r\n<h3><\/h3>\r\n<h3><b>Episode Summary:<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">What happens when most of your revenue comes from one product line? What happens when something goes awry or there\u2019s a mass disruption with that particular product and your business ceases to exist?<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">Today we are discussing branding yourself and not the product lines that you carry. We are diving deep into some various retailer\u2019s stories and what happened to them so you can avoid not having all of your eggs in one basket!<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">Are you only marketing toward your highest revenue-making product line, or are you marketing toward your actual brand? Are you truly prepared in the back-end of your business when something does happen and you need to shift?<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Let\u2019s talk about a multitude of top tips and resources that will allow you to still love on your favorite brands AND make those amazing sales. So put your CEO hats on and let\u2019s really take a detailed look at where your income is coming from so you\u2019re not at the mercy of someone else.<\/span><span style=\"font-weight: 400;\">\r\n<\/span>\r\n\r\n<img class=\"aligncenter wp-image-9625 \" src=\"https:\/\/wendybatten.com\/wp-content\/uploads\/2021\/04\/Wendy-Batten-Podcast-Graphics-1024x640.png\" alt=\"\" width=\"860\" height=\"538\" \/>\r\n<h3><b>A Quote For You:<\/b><\/h3>\r\n\"Our job as the CEO is to look at all those numbers, look at each revenue stream, and ask ourselves: What would happen if I lost that?\" - Wendy Batten\r\n\r\n\u00a0\r\n<h3><\/h3>\r\n<h3><b>Retailer's Spring Refresh Challenge<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Join our FREE 10-day x 10 minutes a day challenge, <strong>it's running April 12-21st, 2021<\/strong>. It's a simple \"Spring Cleaning\" of your retail business that will have you feeling like the rockstar retailer you are!<\/span>\r\n\r\n<a href=\"https:\/\/wendybatten.com\/challenge\/\">Click here<\/a> to Join the Challenge - you won't want to miss it!\r\n\r\n\u00a0\r\n<h3><\/h3>\r\n<h3><b>Retailer's Inner Circle:<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">If you\u2019re like many creative retailers I know, you\u2019ve gone online for business information or support, but the info you find doesn\u2019t apply to a physical brick-and-mortar store or a creative retail shop. You\u2019re searching for help and answers because you\u2019re heart-centered first, you\u2019re worn out wearing ALL the hats, or maybe your marketing is a little messy.<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">You love your brick-and-mortar store but you feel it has taken over every aspect of your life!<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">Ready for a community custom-made for you?<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">We\u2019d like YOU to join our small monthly coaching group specifically made for CREATIVE RETAILERS!<\/span><a href=\"http:\/\/wendybatten.com\/inner-circle\"><span style=\"font-weight: 400;\"> Join us here.\u00a0<\/span><\/a>\r\n\r\n\u00a0\r\n<h3><\/h3>\r\n<h3><b>Subscribe, Connect & Share Your Favorite Episodes<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Thanks for tuning into this week\u2019s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to<\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/creative-shop-talk-with-wendy-batten\/id1496016036\"> <span style=\"font-weight: 400;\">Apple Podcasts<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9jcmVhdGl2ZXNob3B0YWxrLmxpYnN5bi5jb20vcnNz\"> <span style=\"font-weight: 400;\">Google Podcast<\/span><\/a><span style=\"font-weight: 400;\"> to subscribe to the show and<\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/creative-shop-talk-with-wendy-batten\/id1496016036\"> <span style=\"font-weight: 400;\">leave your honest review<\/span><\/a><span style=\"font-weight: 400;\">. For more great content and helpful tips to grow your creative retail shop, visit our<\/span><a href=\"https:\/\/wendybatten.com\/\"> <span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">. Follow us on<\/span><a href=\"https:\/\/www.facebook.com\/WendyBattenPaintpreneur\/\"> <span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.instagram.com\/frontporchmercantile\/\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, subscribe on<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCoJ8zybbMgX--vLzIK0C_qw\"> <span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">, and don\u2019t forget to share your favorite episodes with other creative retailers.<\/span>\r\n\r\n\u00a0","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65],"tags":[14,26,33,64,108,80],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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