Staying Positive While Building Community and Profits: Retail Success Series with Inner Circle Member Lee Hawn | Episode 65

Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio


Episode Summary:

In this series, I want to introduce you to some of my coaching clients inside the Retailer’s Inner Circle and hear how their retail journeys evolve. We learn so much from hearing how others manage and run their business.

Enjoy hearing from Lee Hawn of The Lemonade Stand:

Lee’s journey began back in 2014 when she was simply flipping through a home decor magazine and saw a stunning dresser painted in milk paint. She did a little research, found a local retailer who sold the milk paint she was looking for, and she fell in love with the shop right as she walked in! 

Like many shop owners’ journeys, her journey evolved…

She started taking courses, selling her own furniture, which all evolved into making farmhouse signs. She did all of this while also still maintaining her 20 year long career in HR! After attending local markets and teaching workshops, she decided to make a business from her basement. In 2018, Lee and her family made the big step to own a brick and mortar shop in Uxbridge, Ontario. 

She turned her passion and hobby into a retail business.

Since covid hit, Lee, like most of you, has had to make big changes within her stunning shop, and she is sharing with us various ways she has maintained her amazing business and kept up with her customers and revenue streams. From decor, to adding new product lines, and selling a premium, four time a year box, she has made sure to keep the revenue steady even in dark times.

She also stresses the importance of the ambience of her shop. For example, she has dried flowers hanging from the ceiling so customers can smell lavender as they enter. She also makes sure to LISTEN to her customer’s wants and needs on the regular. Her store is primarily a farmhouse decor store now because it’s what her customers wanted.

We discuss how it is important to make a profit, and it’s also important that we find joy while making that profit! Lee is always learning and educating herself on what’s new in the industry and coaching and a great example of the type of retailers inside the Retailers Inner Circle

Lee, a long-time Retailer Inner Circle member, showcases this in the truest form with her annual Christmas event. She is planning all year long, she uses all of her social media streams to advertise, and offers her customers gorgeous free gift bags when they spend a certain amount. Crowds were lining up on the street even through covid!

Enjoy this episode with Lee and be inspired to find the silver linings, think outside the box, prepare for your next big event, and really take your retail shop to the next level!

There will be storms child,
There will be storms
And with each tempest
You will seem to stand alone
Against cruel winds
But with time, the rage and fury
Shall subside
And when the sky clears
You will find yourself
Clinging to someone
You would have never known
But for storms

Storms, Margie DeMerell

Some resources for you…

Lee has some exciting things coming up! She will be wholesaling her candles to other retailers in the fall, and she will be working on Maker’s Days!

The Lemonade Stand
Facebook | Instagram

  • Pinterest
  • Facebook

A quote for you to take away…

Things don’t always work. I’ve made decisions, and I’ve done things that don’t work. But we just learn and grow from it. We move on. There’s no sense wallowing in it.” – Lee Hawn


Did you find this helpful? Do you want more help so you can soar?

Here are some of the ways I support shop owners:

Foot Traffic Made Simple, One on One Coaching, and many Self-Study Courses are available!

Don’t miss the next opening!



This podcast is sponsored by my Retailer’s Inner Circle:

If you want to elevate your skills as a shop owner, and have been searching for a community custom-made for you, join us inside the Retailer’s Inner Circle.

My monthly membership group is for motivated and savvy shop owners who want to level up their retail skills, so that they see more profits in the till and joy in their life.

Imagine spending less time in your business and more profits at the end of the day because you’re laser-focused on doing the right things?

Our members include independent, heart-centered brick and mortar shop owners with all levels of experience. From start up to multiple years of experience; including solo-preneurs, makers, booth space owners, and more. 

Finally! The answers you’ve been looking for and the community you’ve been craving. Stop wondering if you’re doing it right. We’ve got you. 

We focus on helping you become the confident CEO of your independent brick and mortar. It’s education +  encouragement + a supportive community you will love!

Don’t miss the next opening for new members – jump on the waitlist here. 


Subscribe, Connect & Share Your Favorite Episodes

Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.

The Shop Owner’s Game Plan

Just enter your email below to get this FREE retail video training  worksheet!

  • Pinterest
  • Facebook

If you’re a heart centered shop owner wondering what to do next in your retail biz, this is your game plan!

It has my 7 key business foundations and action steps for you to put into action to grow your retail business and position your store as the go-to in your market.


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …
Stack Your Team with Guest Expert Shelli Warren | Episode 208

Stack Your Team with Guest Expert Shelli Warren | Episode 208

Creative Shop Talk Podcast Episode 208 | Stack Your Team with Guest Expert Shelli Warren With Retail Coach Wendy Batten Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio In This Episode:  When you hire employees to work...

read more

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest