Retail coaching
for real retailers.
Helping independent brick-and-mortar store owners with clarity, tools for growth, and actionable strategies that transform you, your team, and your business long-term.
Simplify and amplify your retail business
One-Stop-Shop for all the things you are juggling
Are you a brick-and-mortar retail store owner who wears “all the hats and juggles all the things?
Do you ever feel overwhelmed with all the information you’re finding online and not sure where or what to focus on?
Do you know you probably “should” build some more business skills but not really sure what or how?
Are you looking for direct answers and real support from someone who GETS you?
Do you know your shop is great, it’s seen success, you just KNOW there’s an easier and better way?
You’re in the right place…I’ve got you!
My mission is to show shop owners that
You can have a profitable retail business AND a thriving life – it doesn’t have to be a choice.
Having confidence in your abilities as the CEO will propel you to where you want to go.
You don’t have to follow a cookie-cutter formula or do all the things, as long as you have the business skills in place, you can stay unique.
Independent retailers like you are the heart and soul of every community, your success matters to more than just you.
Without the right resources and community, we stay stuck and in place. But, with knowledge and confidence – you rise.
Experience has shown me that once retailers step into a confident role as CEO and master the the important retail skills, once they find support and the simple steps and knowledge they need – they grow, and thrive and stay in love with their business.
This is why I do what I do.
Hey there, I’m Wendy Batten..
I’ve been there – juggling all the balls in my retail business and understand the needs of independent shop owners. I’m an expert coach and consultant for real shop owners seeking real advice for success in running their retail business. I’m here to help you.
Serial encourager and long-time entrepreneur, I like to bring passion, years of experience, and heart to my job as a coach and mentor to independent shop owners.
Every day I work with shop owners and entrepreneurs seeking more control in their business, more money in their tills, and more creative joy back in their life, or they want to level up and see the success they know is possible.
After years of running a successful creative retail business and 1000’s of workshops, painting thousands of pieces of furniture, franchising, running a profitable booth space, and successful DIY studio – I now 100% focused on supporting heart-centered passion-filled shop owners all over the world.
Supporting them with simple strategies so that they can build their dream business and a beautiful lifestyle to match.
I’ve had the privilege of working with major industry brands as a primary educator, on their business teams, guest speaking, and coaching at events and training. I love sharing my knowledge and passion with retailers worldwide.
Host of, and guest coach and speaker at international events, podcast host of The Creative shop Talk Podcast, I’m passionate about sharing simple, and helpful business strategies with shop owners.
Retail doesn’t have to be so hard. I’m 100% dedicated to supporting and encouraging you to build your dream business and lifestyle!
I’m so glad you are here, you are in the right place.
Hey, I’m Wendy Batten..
I’ve been there – juggling all the balls in my retail business and understand the needs of independent shop owners. I’m an expert coach and mentor for real shop owners seeking real advice for success in running their retail business. I’m here to help you.
Serial encourager and long-time entrepreneur, I like to bring passion, years of experience, and heart to my job as a coach and mentor to independent shop owners.
Every day I work with shop owners and entrepreneurs seeking more control in their business, more money in their tills, and more creative joy back in their life, or they want to level up and see the success they know is possible.
After years of running a very successful creative retail business and 1000’s of workshops, painting thousands of pieces of furniture, franchising, running a profitable booth space, and successful DIY studio – I now 100% focused on supporting heart-centered passion-filled shop owners all over the world. Supporting them with simple strategies so that they can build their dream business and a beautiful lifestyle to match.
With years of business experience under my belt, 20 plus of those self-employed, and with hours of professional training and education, workshops, and lots of real-world trial and error, I can help you thrive in your business.
I’ve had the privilege of working with major industry brands as a primary educator, on their business teams, guest speaking, and coaching at events and training. I love sharing my knowledge and passion with retailers worldwide.
Host of, and guest coach and speaker at international events, podcast host of The Creative shop Talk Podcast, I’m passionate about sharing simple, and helpful business strategies with shop owners.
Retail doesn’t have to be so hard. I’m 100% dedicated to supporting and encouraging you to build your dream business and lifestyle!
An empty nester and dedicate business coach, I’m currently residing near the historic town of Lunenburg, Nova Scotia running my coaching and creative businesses with my photographer husband John, and supervised by our sweet Doberman Gracie.
I’m so glad you are here, let me know how I can help you!
How I Can Help…
Coaching Options
There are lots of ways we can work together to help you grow. Private business mentoring and more.
Join the Retailer's Inner Circle
Join my private monthly coaching group to grow your retail business.
Free Resources
Check out some current free resources
The Creative Shop Talk Podcast
Ever wondered if there’s an easier way to run a profitable retail business?
Looking for some simple bite sized help to uncomplicate the business end of running your shop or studio?
Ready to step into the role of CEO and find ways to level up and introduce more profit, ease and joy to your business?
Each week, we invite you for some shop talk and take you behind the scenes of real stores with real retailers. We share actionable strategies and tips to grow your business, industry news and trends that will help you grow your beautiful retail business.
Hosted by retail coach Wendy Batten this is the show for creative shop and studio owners who want to master the business end of retail.
Get clarity on your next best step today
Free Guide.
Reflect. Refocus. Right now!
If you’re struggling to figure out how your day-to-day hustle is supporting that bigger beautiful vision you have for your retail business, step off the busy retail treadmill for a moment, put your CEO hat on, and revisit your business’ foundations so that you can get intentional on how to use your passion, creativity and drive to achieve your big picture plans.
I created this just for you! With my FREE Business Review & Planning Guide, you’ll get refocused and reenergized on your dreams, clarity on what’s working in your business (and what’s not), and create an action plan that you can start implementing today to get you closer to the business of your dreams.
I’m so excited to share this guide, I created it for us little guys with big hearts and dreams for our businesses. My hope is it will serve you as you recharge, refocus, assess to get clarity on the next best step for you and your beautiful business.
Shop Owner News
5 Strategies to Manage Overwhelm
How do you manage overwhelm in your retail business? How do you decide what to focus on and how to get it done, and what to set aside? During this crazy time of year, I'm seeing a lot of my Retailer's in the Inner Circle running super busy shops, and of course, there...
In Their Shop: Meet Royce Hunt
In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us. Meet Royce! Tell us about...
In Their Shop: Meet Louise McManus
In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us. Tell us about your business...
Marketing tip: Use Pattern Interrupt for More Retail Sales
HoW are yoU standing oUt and getting your cUstomer's aTTention this wEEk? What is a pattern interrupt? A quick and easy win for your business by getting their attention. Changing things up! Shake up the norm. Do something different. Be rememberable or noticeable. If...
In Their Shop: Meet Kelly Wiler of Girl UPcycled Studio
In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us. Tell us about your...
Increase Your In-Store Sales with These Simple Actions
Quick Retail Tip "How do I get people to buy the products that are in my store, sometimes they just walk by products?". Lately, there has been a lot of discussion inside my Retailer's Inner Circle regarding the upcoming holiday season prep and Q4. All of my retailers...
In Their Shop: Meet Sylvia Davis of Louisville Mercantile
In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us. Tell us about your...
My 3 Favourite Tools To Help Shop Owners Stay Organized During Busy Seasons
No matter what you use, keep it simple and be consistent. Don’t overcomplicate it! Avoid having little pieces of paper and notes everywhere to keep you focused and organized (even if you don’t feel focused and organized). This just makes it harder to find what you...
In Their Shop: Meet Michelle Emmons of Vintage Me
In Their Shop portrays and interviews inspiring and successful retailers inside their shops! Here we find out how they work, some behind the scenes, and they'll share some of their best tips with us. Tell us about your business - How did you become a shop...