Reclaim Your Dream, Passion, and Profits

Coaching independent shop owners through the business side of running a thriving, profitable (and fun) retail business!

Retail Coach and consultant

One-Stop-Shop for all the things you are juggling

Are you a brick-and-mortar retail store owner who wears “all the hats and juggles all the things?

Do you ever feel overwhelmed with all the information you’re finding online and not sure where or what to focus on?

Are you looking for direct answers and real support from someone who GETS you?

Do you feel lonely as a business owner and would love to connect with an authentic group of fellow store owners?

You’re in the right place…I’ve got you!

My mission is to show shop owners that:

Even though retail can be hard. You, my friend, are capable. You don’t have to go it alone, you’re not meant to, don’t be a solopreneur.

You can have a profitable retail business AND a thriving life – it doesn’t have to be a choice.

Having confidence in your abilities as the CEO will propel you to where you want to go.

Your success will require strategic thinking, and creativity – you’ve got this!

You don’t have to follow a cookie-cutter formula or do all the things, as long as you have the business foundations in place, you can stay unique.

Independent retailers like you are the heart and soul of every community, your success matters to more than just you.

Without the right resources and community we stay stuck and in place. But, with knowledge and confidence – you rise.

Experience has shown me that once retailers step into a confident role as CEO and master the foundations, once they find community and support and the simple steps and knowledge they need – they grow, and thrive and stay in love with their business.

This is why I do what I do.

Hey there, I’m Wendy Batten..

I’ve been there – juggling all the balls in my retail business and understand the needs of independent shop owners. I’m an expert coach and consultant for real shop owners seeking real advice for success in running their retail business. I’m here to help you. 

Serial encourager and long-time entrepreneur, I like to bring passion, years of experience, and heart to my job as a coach and mentor to independent shop owners. 

Every day I work with shop owners and entrepreneurs seeking more control in their business, more money in their tills, and more creative joy back in their life, or they want to level up and see the success they know is possible. 

After years of running a successful creative retail business and 1000’s of workshops, painting thousands of pieces of furniture, franchising, running a profitable booth space, and successful DIY studio – I now 100% focused on supporting heart-centered passion-filled shop owners all over the world.

Supporting  them with simple strategies so that they can build their dream business and a beautiful lifestyle to match. 

I’ve had the privilege of working with major industry brands as a primary educator, on their business teams, guest speaking, and coaching at events and training. I love sharing my knowledge and passion with retailers worldwide. 

Host of, and guest coach and speaker at international events, podcast host of The Creative shop Talk Podcast, I’m passionate about sharing simple, and helpful business strategies with shop owners. 

Retail doesn’t have to be so hard. I’m 100% dedicated to supporting and encouraging you to build your dream business and lifestyle!

I’m so glad you are here, you are in the right place. 

Hey, I’m Wendy Batten..

I’ve been there – juggling all the balls in my retail business and understand the needs of independent shop owners. I’m an expert coach and mentor for real shop owners seeking real advice for success in running their retail business. I’m here to help you. 

Serial encourager and long-time entrepreneur, I like to bring passion, years of experience, and heart to my job as a coach and mentor to independent shop owners. 

Every day I work with shop owners and entrepreneurs seeking more control in their business, more money in their tills, and more creative joy back in their life, or they want to level up and see the success they know is possible. 

After years of running a very successful creative retail business and 1000’s of workshops, painting thousands of pieces of furniture, franchising, running a profitable booth space, and successful DIY studio – I now 100% focused on supporting heart-centered passion-filled shop owners all over the world. Supporting  them with simple strategies so that they can build their dream business and a beautiful lifestyle to match.

With years of business experience under my belt, 20 plus of those self-employed, and with hours of professional training and education, workshops, and lots of real-world trial and error, I can help you thrive in your business

I’ve had the privilege of working with major industry brands as a primary educator, on their business teams, guest speaking, and coaching at events and training. I love sharing my knowledge and passion with retailers worldwide. 

Host of, and guest coach and speaker at international events, podcast host of The Creative shop Talk Podcast, I’m passionate about sharing simple, and helpful business strategies with shop owners. 

Retail doesn’t have to be so hard. I’m 100% dedicated to supporting and encouraging you to build your dream business and lifestyle!

An empty nester and dedicate business coach, I’m currently residing near the historic town of Lunenburg, Nova Scotia running my coaching and creative businesses with my photographer husband John, and supervised by our sweet Doberman Gracie.

I’m so glad you are here, let me know how I can help you!

How I Can Help…

Let's work together

 There are lots of ways we can work together to help you grow. Private business mentoring and more.

Join the Retailer's Inner Circle

Join my monthly coaching group to stay on track with your retail business.

Free Resources

Check out some current free resources

The Creative Shop Talk Podcast

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Ever wondered if there’s an easier way to run a profitable retail business?

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Looking for some simple bite sized help to uncomplicate the business end of running your shop or studio?

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Ready to step into the role of CEO and find ways to level up and introduce more profit, ease and joy to your business?

Each week, we invite you for some shop talk and take you behind the scenes of real stores with real retailers. We share actionable strategies and tips to grow your business, industry news and trends that will help you grow your beautiful retail business.

Hosted by retail coach Wendy Batten this is the show for creative shop and studio owners who want to master the business end of retail.

Get clarity on your next best step today

Reflect. Refocus.  Right now!

If you’re struggling to figure out how your day-to-day hustle is supporting that bigger beautiful vision you have for your retail business, step off the busy retail treadmill for a moment,  put your CEO hat on, and revisit your business’ foundations so that you can get intentional on how to use your passion, creativity and drive to achieve your big picture plans. 

I created this just for you! With my FREE Business Review & Planning Guide, you’ll get refocused and reenergized on your dreams, clarity on what’s working in your business (and what’s not), and create an action plan that you can start implementing today to get you closer to the business of your dreams. 

I’m so excited to share this guide, I created it for us little guys with big hearts and dreams for our businesses. My hope is it will serve you as you recharge, refocus, assess to get clarity on the next best step for you and your beautiful business.

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