The Big Takeaway:
Your branding begins with who you serve. Standout branding must deliver a promise to the customer’s that you’re serving.
Episode Summary:
Sharvette began her journey as a branding expert at a friend’s table about twelve years ago.
What started with web design has grown into a successful, multifaceted business helping female entrepreneurs to build online platforms so that they generate more revenue with an amazing personal brand.
She works with clients on visibility and marketing with one on one consulting, group coaching programs, web design services, social media coaching, and conferences.
As retailers, we so often provide a high-touch service for our customers. Sharvette explains how personal branding, storytelling, and cohesive experience help to make your business more liked and trusted in your customer’s mind.
I’m so excited for you to drink in Sharvette’s expertise and advice for artists and small retailers! Dive in to learn how to harness the power of branding to create cohesive, stellar experiences for your customers.
You can snag Sharvette’s free Website Planner here: http://websiteplanner.biz/
Topics Discussed:
- How branding goes beyond just a good logo
- How to use branding to marry in-person and online experiences
- The importance of personal branding if you’re a small retailer or artist
- A few important aspects of getting your website to look its best
Follow Sharvette Mitchell:
- Sharvette Mitchell – www.SharvetteMitchell.com
- FB – @MitchellProductions
- IG – @sharvettem
- Twitter – https://twitter.com/Sharvette
- Youtube – https://www.youtube.com/Sharvette
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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