It was so nice to see so many of you come to our February Roundtable! Here’s the recording in case you were unable to attend. The first few minutes went by unrecorded (oops!) so it does seem like we just jump right in!
We talked about the customer’s journey and all the touchpoints we can focus on from the minute they hear about our stores to when/if they need to contact us after they’ve left our shop.
I asked each of you to think about 3-5 words that describe how you want your customers to feel when they interact with your brand. (We had so many good ones!)
Remember: it’s those little 1% improvements that make huge differences in our businesses.
We also touched on return policies. Be sure to reevaluate yours making sure you (1) aren’t leaving money on the table by dissuading a customer to purchase something because of a bad return policy and (2) have a flexible policy with boundaries. We want happy customers and effortless buying in our shops!
As always, reach out if you need anything at all!