Multi-Passionate Jo Packham and The Creative Business Journey | Episode 106

Show Notes:

Where and What Women Create magazines have been a big influence in my world, and Jo Packham is the visionary behind them.

I can’t contain my excitement for this week’s episode! Leader and visionary, Jo Packham, has been such an inspiration to me from when I first started my business. Her magazines opened a whole new world of what’s possible for me, so this interview means the absolute world! I know you will love it too. 

Being in her 44th year of business, Jo has been through and seen a lot — she shares hard truths about her business journey and the rough road it can be. She started with a simple retail store creating beautiful, curated magazines that rank extremely well among the highest honored in both subscriptions and on newsstands. 

In this episode, we’ll discuss how Jo knew that the creative business life was for her and all of the ups and downs that come along with it. She’s built and fostered an amazing community of loyal customers (including me!), surrounded herself with trustworthy people, and shown strength and confidence in everything she does.

This is an episode you do NOT want to miss!

Wherever you are on your journey… Take Notes. Keep Notes. Take lots of pictures and travel safely.
– Jo Packham



A Special Giveaway just for you!

One of the Creative Shop Talk’s lucky listeners will receive a FREE subscription to Jo’s What Women Create magazine!

To enter:

Watch for the IG CONTEST post with the contest details here on my IG page:

Not on IG? Or want an extra chance to win?
Just send me an email [email protected] with the Subject Line: What I create
Tell me a quick story about your shop and we’ll enter you in the contest!

Good luck!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio




A Quick Glance:

[0:15] Intro

[0:59] Storytime

[2:21] Jo Packham’s business journey

[6:43] Magazines

[10:20] Non corporate life

[16:41] Community, partnerships, trust

[22:23] Creatives

[25:19] Bravery

[28:20] Jo’s studio

[34:16] Creatives running a business

[36:45] What’s next for Jo?

[40:03] Focus

[42:42] Giveaway!

[44:13] Funny story!


About Jo:

A leading innovator in the handmade publishing market for more than 43 years, Jo Packham is currently the creator/Editor-in-Chief of two best-selling magazines: WHERE WOMEN CREATE, Inspiring Work Spaces of Extraordinary Women, and WHAT WOMEN CREATE, Inspiration for Your Imagination.

Connect with Jo here:
Website | Instagram | Facebook | Pinterest | Etsy

Creative Shop Talk Podcast | Wendy Batten | Multi-Passionate Jo Packham and The Creative Business Journey
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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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