Creative Shop Talk Podcast Episode 175 | How to Audit Your Brand Assets
With Retail Coach Wendy Batten
Listen on: Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
Show Notes:
Don’t miss – my 6-week Sales Accelerator Workshop starts again on September 27th! This workshop was a game changer for the retailers who participated in the first round back in July. In this workshop, we work together step by step on the sales funnel: how you find your people and move them from lurkers to repeat customers. If you need more info or would like to join us (you totally should), here is the link.
First impressions count.
Your brand assets are your customer’s first glimpse into what your shop is all about. That’s why ensuring they tell a cohesive story is SUPER important. Today I’m going to give you a few tips to ensure that no matter where customers are looking for you, they will find a clear, cohesive story of what your shop is all about.
Remember that reality is what our customers think of our shop and our brand, not necessarily what we want them to think. Keep in mind that you have control over this! No matter how customers find you, your shop’s first impression matters. The information you present online via Facebook, your website, LinkedIn, Google Business, etc. should be accurate and convey consistent information and branding. You need to ensure that your platforms answer these questions: (1) who you are (2) what you do and (3) who your shop serves.
A few tips:
- Use keywords that your customers will be searching.
- Don’t be too generic with your description of what you do.
- Make sure all the basics are correct: your phone number, address, store hours, etc.
- You don’t have to be for everyone. Speak directly to your ideal customers.
- If your social media accounts or Google Business haven’t been updated lately (much like the exterior of your shop), you are likely repelling customers.
- Ask a friend or business buddy to look at your socials and website with fresh eyes. If you are in my Retailer’s Inner Circle, grab a buddy and work together on this.
Related podcasts we think you’d like:
Episode 174: Five Ways to Network in Your Own Community
Episode 166: Simple Sales Strategy Series: Return Customer Rate
Episode 165: Simple Sales Strategy Series: Increasing Your Average Order Value
Episode 164: Simple Sales Strategy Series: Foot Traffic and Conversion
Episode 163: Simple Sales Strategy Series: Where to Start
Episode 96: Before You Pay for Ads, Do These 3 Things
About Your Host, Wendy Batten:
In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy:
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Wendy’s FREE Resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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