Creative Shop Talk Podcast Episode 182 | Fresh Ways to Wow & Delight Your Customers This Holiday Season
With Retail Coach Wendy Batten
If you want to put your best foot forward this Holiday season and beyond in your retail shop, join the Retailer’s Inner Circle! The Inner Circle is my private coaching group. We’ve got a vibrant group of retailers from all over the globe in our community and we want to help you too! In October, we launched our monthly playbook inside the Inner Circle. The monthly playbook is changing the way my retailers approach marketing! It’s taking the pressure off. You’ll no longer have to ask yourself “What do I need to do? When do I need to do it? What emails should I be sending?” In addition to goal setting, it’s full of tips, ideas, and timelines to help independent retailers navigate small business ownership. Check it out today!
Holiday retail marketing can feel so hard. But it doesn’t have to be.
One extra and important step in the marketing framework I teach is to “wow & delight” our retail customers to keep them coming back. This is an important part of independent retail because it is one of our true advantages over big box stores. We can build communities of allies, believers and advocates for our shops. Hospitality is what connects people to you and your retail brand. This week on the podcast I’m sharing some extra tips for you this season.
Tips to Wow & Delight Your Customers:
- Send a gift to your top/milestone clients: Even if you don’t have home addresses of your customers, you can make up small “thank you” gifts to hand out when your best clients come in to shop. Get creative!
- Think beyond the bench: Do unexpected things! We’ve all thought about placing a bench outside of the dressing room or a place for the husbands to hang out, but what else can we do that will wow your customers unexpectedly? In this episode, I’m sharing a bunch of ideas my clients are using now.
- In-store and ongoing promotions: Think about what you can do in your shop that will help out your clients that is unique to you. Make your promotions fun and different. Elevate your gift registries, bag stuffers, all of the things! How can you make your customers smile?
Related podcasts we think you’d like:
Episode 93: How to Wow & Delight Your Customers to Keep Them Coming Back
Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop
Episode 145: How to Market Promotional Events in Your Shop
Episode 181: 3 Areas to Focus on in Q4 in Your Retail Shop
About Your Host, Wendy Batten:
In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy:
All of Wendy’s programs and services for shop owners can be found HERE.
Subscribe and Review in iTunes:
Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!
If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!