Making Email Marketing Fun with Kate Doster | Episode 101

Show Notes:

If you’ve ever struggled with WHY you should send email or WHAT you should send – this episode is for you! 

Integrity filled email marketing is important now more than ever.
But – as a creative shop owner, it never feels easy or fun but it should be a critical consideration of your marketing plan. 

It’s so important to connect, serve and sell in a way that resonates and connects with your customers. My guest today is the incredible Kate Doster, who believes that sales will follow by having fun, treating people like people, and being genuinely helpful.
I’m a true fangirl of Kate!

As a retail shop owner, you may find it hard to find the time or wonder what content to share – or why you should even bother? But the stats don’t lie – customers are much more likely to purchase from you if they have CHOSEN to be on your email list. Even if you are on Instagram and Facebook – you NEED email.

Email Marketing is a mindset. It’s a simple, helpful conversation.

Kate really dives into how to give yourself permission to truly have fun with your email list and not get in your own way. There are no rules. We discuss strategies to grow your email list, topics to discuss besides discounts, how to batch content, and more!

“Just do the brave thing.” You’ve already done the brave thing and started your shop, now hit send on that email and share your inbox brightness with your people!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:25] Welcome Kate Doster

[1:00] Why is email so important?

[11:11] The email mindset

[17:30] Ideas to grow your email list

[29:05] Email “rules”. What’s true and what’s not?

[32:59] Ways to avoid being salesy

[35:52] Kate’s favorite quote

[37:20] Closing remarks & where to find Kate


About Kate:

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and Easy Yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.

Website | Instagram | Facebook | Twitter | Free Email Workshop | Inbox Besties Podcast | Free Email Templates


Resources mentioned:

Level Up Mastermind
Retailer’s Inner Circle


Related podcasts you may like:

Episode 25 – 3 Reasons Your Marketing Might Not be Working Well
Episode 53 – Branding Yourself vs. Branding Your Product – Don’t Jeopardize Your Business
Episode 68 – Special Guest Marian Parsons On Growing and Doing Business Your Own Way

Creative Shop Talk Podcast | Wendy Batten | Making Email Marketing Fun with Kate Doster
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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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