Making Email Marketing Fun with Kate Doster | Episode 101

Show Notes:

If you’ve ever struggled with WHY you should send email or WHAT you should send – this episode is for you! 

Integrity filled email marketing is important now more than ever.
But – as a creative shop owner, it never feels easy or fun but it should be a critical consideration of your marketing plan. 

It’s so important to connect, serve and sell in a way that resonates and connects with your customers. My guest today is the incredible Kate Doster, who believes that sales will follow by having fun, treating people like people, and being genuinely helpful.
I’m a true fangirl of Kate!

As a retail shop owner, you may find it hard to find the time or wonder what content to share – or why you should even bother? But the stats don’t lie – customers are much more likely to purchase from you if they have CHOSEN to be on your email list. Even if you are on Instagram and Facebook – you NEED email.

Email Marketing is a mindset. It’s a simple, helpful conversation.

Kate really dives into how to give yourself permission to truly have fun with your email list and not get in your own way. There are no rules. We discuss strategies to grow your email list, topics to discuss besides discounts, how to batch content, and more!

“Just do the brave thing.” You’ve already done the brave thing and started your shop, now hit send on that email and share your inbox brightness with your people!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:25] Welcome Kate Doster

[1:00] Why is email so important?

[11:11] The email mindset

[17:30] Ideas to grow your email list

[29:05] Email “rules”. What’s true and what’s not?

[32:59] Ways to avoid being salesy

[35:52] Kate’s favorite quote

[37:20] Closing remarks & where to find Kate


About Kate:

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and Easy Yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.

Website | Instagram | Facebook | Twitter | Free Email Workshop | Inbox Besties Podcast | Free Email Templates


Resources mentioned:

Level Up Mastermind
Retailer’s Inner Circle


Related podcasts you may like:

Episode 25 – 3 Reasons Your Marketing Might Not be Working Well
Episode 53 – Branding Yourself vs. Branding Your Product – Don’t Jeopardize Your Business
Episode 68 – Special Guest Marian Parsons On Growing and Doing Business Your Own Way

Creative Shop Talk Podcast | Wendy Batten | Making Email Marketing Fun with Kate Doster
  • Pinterest
  • Facebook


For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect  with Wendy 


Creative shop Talk Podcast with Wendy Batten
  • Pinterest
  • Facebook

Top Sales Playlist

These are a few of my listeners favourite Creative Shop Talk Podcast episodes.

Grab your earbuts and listen in with me!

Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest