5 Steps to Simplify Your Content Planning | Episode 82

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Episode Summary:

Our overall motto going into 2022, friends, is “how can we make things light and easy?” Believe it or not, content planning CAN be EASY!

I know content can be overwhelming.
Are you staring at the screen wondering what to share and put out there and when?

Whether you’re using Facebook, Instagram, email marketing, or a website – content humanizes our brand so customers know us, our values, and what we have to offer.

Are you feeling stuck when it comes to content? The next five steps will surely help you get UNstuck and make this part of your business a little bit easier.

Here are the five steps to finding EASE in your content planning:

  1. Know the main goal of your content
  2. What do you want to share? Where do you want to share it?
  3. Create a Promotional Calendar – Weekly sales plans – easily accessible to everyone on your team.
  4. How often should you post or show up?
  5. What type of content should you share?

When it comes to the type of engaging, entertaining, and interesting content you’re sharing, I break it down even further:

  • Timely things that are happening NOW (sales, events, pop culture, etc.) – Make sure it’s interesting for the customer.
  • Engage Conversation (Call to Action) – Ask questions!
  • Evergreen Content – Posts that always make sense for your customers
  • Celebration – Share your customer’s stories. Get your community to share as well!

This month inside my coaching group, the Retailer’s Inner Circle we have a full masterclass on content. If you’d like more easy and detailed help with content make sure to join the Inner Circle today!


In This Episode:

[0:51] Intro

[5:53] What is the goal of content planning?

[7:35] Steps 1 & 2 – Main goals and what to share

[11:37] Platforms to post content

[13:57] Not all retailers use Facebook – like Millie Blackwell – Mrs. Blackwell’s Village Bookshop

[15:37] Step 3 – Promotional Calendar

[19:03] Step 4 – How often should you post – Michelle from Anatolia Home & Fashion does a weekly live show on Instagram!

[22:55] Step 5 – What do I share? Content breakdown

[32:48] Recap

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A quote takeaway for you…

Humanize your brand with your content.” – Wendy Batten


More Helpful Resources:

Episode 25 – 3 Reasons Your Marketing Might Not Be Working Well
Episode 75 – Adding Ecommerce to Your Brick & Mortar with Susan Bradley
Episode 47 – The Secret to Getting Your Customers to Choose You Over Competition
Retailer’s Inner Circle
Foot Traffic Made Simple


For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect with Wendy 



This podcast is sponsored by my Retailer’s Inner Circle:

If you want to elevate your skills as a shop owner, and have been searching for a community custom-made for you, join us inside the Retailer’s Inner Circle here!

The Shop Owner’s Game Plan

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If you’re a heart centered shop owner wondering what to do next in your retail biz, this is your game plan!

It has my 7 key business foundations and action steps for you to put into action to grow your retail business and position your store as the go-to in your market.


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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