Easier Content & Copywriting with Guest Expert Lacy Boggs | Episode 134

Show Notes:

Copy editor turned food writer turned freelancer turned blogger turned content agency.
Meet Lacy Boggs, content and copywriting expert! I think she can really help retailers in understanding the difference between copywriting, content, and the strategy surrounding the two and how to nail down their OWN brand voice! 

The copy that remains relatively static on your website

  • Your website copy shouldn’t just show the facts. It needs to include your brand voice. 

Words, videos, or audio that you produce in order to engage in a conversation with your clients or potential clients. Which hopefully will result in a sale.

  • Think sideways! What else is your customer interested in besides the products you sell? Use that as content but keep it in your brand voice, all while humanizing your business.

Brand Voice
Lacy talks about outsourcing content, copywriting, and understanding your own brand voice and style for editorial/promotional calendars, content strategy, workflow, blogging, and so much more!

This episode will break down all the ways you can create more content, understand your brand voice more and how to effectively do it or outsource it. 

This is an episode of Creative Shop Talk you’ll want to keep in your back pocket for sure!

“It’s still a really good idea to have a blog because it gets Google looking at your website more often.” – Lacy Boggs


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:36] Lacy’s content agency journey

[4:17] Copywriting vs. Content

[8:57] Brand voice

[14:16] When to outsource content creation & how

[25:23] Trust yourself & your hire

[31:55] SEO

[36:21] Rapid fire questions


About Lacy:

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, “Make a Killing With Content”, and the mastermind behind the “Ace Stone, Marketing Detective” podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.

FREE GIFT: Brand Voice Style Guide
Use code: FREEBOOK

Website | Podcast | Free Library | Blog | Facebook | Instagram | Twitter | YouTube


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Resources Mentioned:

Business and Planning Guide
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle


Related podcasts we think you’ll like:

Episode 132 – Retailer Success Series: Community Marketing Strategies with Millie Blackwell
Episode 118 – How To Create Loyalty and Amazing Customer Experiences with Shep Hyken
Episode 81 – Optimize Your Google My Business Profile with Chris Hickle
Episode 79 – Your Competitive Advantage Over Amazon

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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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