Show Notes:
Copy editor turned food writer turned freelancer turned blogger turned content agency.
Meet Lacy Boggs, content and copywriting expert! I think she can really help retailers in understanding the difference between copywriting, content, and the strategy surrounding the two and how to nail down their OWN brand voice!
Copywriting
The copy that remains relatively static on your website
- Your website copy shouldn’t just show the facts. It needs to include your brand voice.
Content
Words, videos, or audio that you produce in order to engage in a conversation with your clients or potential clients. Which hopefully will result in a sale.
- Think sideways! What else is your customer interested in besides the products you sell? Use that as content but keep it in your brand voice, all while humanizing your business.
Brand Voice
Lacy talks about outsourcing content, copywriting, and understanding your own brand voice and style for editorial/promotional calendars, content strategy, workflow, blogging, and so much more!
This episode will break down all the ways you can create more content, understand your brand voice more and how to effectively do it or outsource it.
This is an episode of Creative Shop Talk you’ll want to keep in your back pocket for sure!
“It’s still a really good idea to have a blog because it gets Google looking at your website more often.” – Lacy Boggs
Listen on: Apple Podcasts | Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
A Quick Glance:
[0:36] Lacy’s content agency journey
[4:17] Copywriting vs. Content
[8:57] Brand voice
[14:16] When to outsource content creation & how
[25:23] Trust yourself & your hire
[31:55] SEO
[36:21] Rapid fire questions
About Lacy:
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, “Make a Killing With Content”, and the mastermind behind the “Ace Stone, Marketing Detective” podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.
FREE GIFT: Brand Voice Style Guide
Use code: FREEBOOK
Website | Podcast | Free Library | Blog | Facebook | Instagram | Twitter | YouTube
Don’t forget to leave a review on Apple podcasts!
Resources Mentioned:
Business and Planning Guide
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle
Related podcasts we think you’ll like:
Episode 132 – Retailer Success Series: Community Marketing Strategies with Millie Blackwell
Episode 118 – How To Create Loyalty and Amazing Customer Experiences with Shep Hyken
Episode 81 – Optimize Your Google My Business Profile with Chris Hickle
Episode 79 – Your Competitive Advantage Over Amazon
For more support from Wendy:
Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Top Sales Playlist
These are a few of my listeners favourite Creative Shop Talk Podcast episodes.
Grab your earbuds and listen in with me!
