Find the Right Customer for Your Shop | Episode 173

Creative Shop Talk Podcast Episode 173 | Find the Ideal Customer for Your Shop

Find the Right Customer for Your Shop | Creative Shop Talk Podcast with Retail Coach Wendy Batten
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Find the Right Customer for Your Shop | Creative Shop Talk Podcast with Retail Coach Wendy Batten

With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

Show Notes:

Before we get started today, I wanted you to know that I am offering a FREE private coaching call for everyone who joins the Retailer’s Inner Circle during the month of September! It’s a GREAT time to join – we’ve added the revamped Holiday Bootcamp to our long list of masterclasses. Join us on the inside and work through it with us! Remember: You don’t have to do this alone.

Today on the Creative Shop Talk Podcast, we are talking about the people we want in our shops: our ideal customers. Where do we find them? How do we attract them? Let’s dive in!

You’ll need to first identify who your ideal customer is. In identifying that person, remember that great brands are not for everyone. It is okay to repel some people while you work on attracting your ideal customer.

Here are some questions you can ask yourself to help with this process:

How is your retail shop different from the other shop down the street?

-Who are you currently serving versus who do you WANT to be serving?

-What are 3-5 words that describe how you want your ideal customer to FEEL when they are in your shop?

-Think of everything about your brand from your customers’ point of view. What are the words your customers use to describe you? What do your customers WANT to buy in your shop?

-Are your customers value-driven? Connection-driven? Pride-driven? Something else?

-Where are your retail customers hanging out? What other shops/restaurants in your town are your ideal customers frequenting? Where else do they shop?

Throughout the episode I’ll give you some real examples of my clients who adjusted their offerings based on their customers’ needs/wants with great success. In order to find your people, you need to understand them. In order to attract them to your shop, you need to make sure that every piece of your brand is speaking to your ideal customer.

Find the Right Customers for Your Retail Business | Creative Shop Talk Podcast | Retail Coach Wendy Batten
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Related podcasts we think you’d like:

Episode 144: How to Create a Customer Journey Map
Episode 126: 10 Simple Ways to Level Up Your Shop
Episode 55: Unscalable Conversations: A Free, Simple & Powerful Marketing Tool to Use

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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