Show Notes:
I just recently returned from a beautiful two week road trip. When I travel, I make it a point to shop small and visit as many shop owners as I can. Today, I want to share with you my experience and five important lessons that will help you be better found and look at occasional visitors in a new, lucrative way.
- Get Found – Are you on Google My Business, Google Maps, are you in local business directories, etc? There is such value in being found by new people.
- Get Reviews – Include them on your website, Google My Business, and social media platforms. They matter.
- Shop Front & Signage – Is it visibly appealing, inviting and clear?
- Do local businesses know you? – It’s all in the power of conversation. When other local businesses talk up your shop, it only brings more people in.
- A reminder – take the vacation! – Refocus. Reset. Take care of your mental health and wellbeing. Make this a priority. It will help your business in the long run!
Put yourself in a position where you are easily found by as many awesome new humans as possible.
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A Quick Glance:
[0:17] Intro
[2:26] Get found
[6:23] Reviews
[8:29] Shop Front & Signage
[11:27] Local businesses
[16:03] Vacation
[22:25] Closing remarks
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Resources Mentioned:
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle
Related podcasts we think you’ll like:
Episode 105 – Listener’s Question: How to Handle Bad Reviews
Episode 114 – Summer Strategy Series: How To Disconnect From Your Business
Episode 103 – Increase Sales With Your Silent Salesperson: Signage
Episode 93 – How to Wow and Delight Your Customers to Keep Them Coming Back
Episode 90 – 2022 Retail Trends: Customer’s Expectations and Experience
Episode 81 – Optimize Your Google My Business Profile with Expert Chris Hickle
Episode 69 – Become a Destination Shop
Episode 31 – 7 Tactics to Attract Foot Traffic to Your Brick and Mortar
For more support from Wendy:
Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Top Sales Playlist
These are a few of my listeners favourite Creative Shop Talk Podcast episodes.
Grab your earbuds and listen in with me!
